
VISIONARIES is Essilor Laboratories’ exclusive process designed to maximize practice growth and profitability through systematic lens package recommendations and new practice dispensing habits.
Built on the foundation of the MyLife Collection, the VISIONARIES process has shown dramatic impact and will take your office to the next level of performance.
The VISIONARIES process facilitates dispensing throughout the entire office - with the participation of the entire ECP's staff.
Step 1: The Waiting Room
Setting the Stage – Using our unique interactive lifestyle questionnaire, patients identify what's important for them in a new pair of glasses - while providing valuable insight to the staff about their unique needs.
Step 2: The Exam Room
Reinforcement is Empowering – Armed with the patient's identification of one package, and with the Rx, the doctor can confirm package recommendation in the exam room - Remember 80% of patients will follow that simple recommendation.
Step 3: The Dispensary
Simplified and Streamlined - The optician can focus on patient needs and the benefits offered by the package - chosen by the patient and confirmed by the doctor. The patient sees more value because of the two previous steps - and is not resistant to premium products.
The VISIONARIES process offers an unparalleled assortment of training and point-of-purchase materials.
As part of their VISIONARIES kit, customers receive:
· Training DVD detailing the process and the path to success with VISIONARIES. (Also intended for you to use as a training presentation tool)
· Exhaustive guide book providing market and consumer trends and backgrounds explaining MyLife Collection and the VISIONARIES process - as well as a detailed dispensing section on each type of consumers to train the ECP's staff
· Interactive Lifestyle Questionnaire
· MyLife Collection post-it notes to identify each patient's chart
· 2 versions of the MyLife Collection dispensing mat
· An optician quick reference guide on the MyLife Collection
· Table tents, posters and other signage
· Series of 5 patient brochures to promote each MyLife Collection package to patients
· MyLife Jr specific point-of-purchase materials (Customizable table cube, toys)
· Set of Ad slicks for consumer advertising